To attract prospects to your site, you have to let them know it exists.

For buyers, the best way is to attract them with LISTINGS.

For sellers, you have to publicize your site:

• Send e-mail announcements.
• Send postcards where you don't have e-mail addresses.
• Show your web address on everything you print; flyers, business cards, postcards, ads etc.
• Maximize search engine visibility by using the most effective keywords in your page meta tag descriptions.
• Use social networking sites like Facebook and MySpace to post links to your site.
• Advertise your site on Craigslist

To get prospects to look at your site,
you need a good looking, professional,
adult (that's grown-up, not X-rated!)
web site.

To encourage your prospects to STAY on your site
and search the web through YOUR SITE not Realtor.com
You have to give them what they're looking for:

• MLS search capability
• Area and Neighborhood Information
• School District Information
• Information about your qualifications
• Your Listings
• Your Sales History
• Testimonials from your previous clients
• Your on-line marketing strategy to sell their home
• Financing information and options
• The latest real estate news (currently this means the first-time homebuyer tax credit)

So, who are you going to get to set-up a website
that will bring you leads, not just cost you money?